our story

about enid.scents

Being the only Bamboo Massage Candles™ shop in HK, enid.scents is a homegrown eco- and wellbeing-conscious brand that possesses the passion in “sharing the scents of life and reconnecting the spirits through breaths”. Uniquely housed in natural bamboo containers, formulated with up to 10 ethically sourced pure essential oils and complemented with organic virgin jojoba oil, our Bamboo Massage Candles™ are designed to offer a holistic candle burning experience with healing aromatherapy benefits through inhalation and skin absorption. In compliance with International Federation of Aromatherapists standards, our skin-safe and compostable burners add a sense of profound tranquillity to your everyday self-care rituals that do not come at the expense of the environment.

At enid.scents, “enid” stands for “empower n inspire dreamers”. We do not only create scents, but also actively promote a more conscious lifestyle by delivering self-love messages to everyone’s heart through our empowerment themes. Every candle comes with a theme card that inspires living a more fulfilled life of your dreams with peace, energy and compassion while inhaling your favourite scents of nature.

about team enid. - from 0 to... 3!

Team enid. is formed by 3 friends who are enthusiastic in analytical science, aromatherapy and connections with people and nature. We have Jamie, Hilary and Tiffany, all grown up in Hong Kong and studied abroad in the UK/Australia with a common career background in aviation.

Jamie
curious nature enthusiast x Airline disruption recovery specialist x UK IFA certified aromatherapist

Hilary
life explorer x photographer x Airline network planner x US NAHA certified aromatherapist

Tiffany
humble designer x Private pilot x Airport operations specialist x US NAHA certified aromatherapist

A metaphor to describe team enid. is “a girl flying a kite” where the kite represents the many creative ideas, the string acts as a bridge to connect ideas with implementation, and the girl on the ground is steadfast in enid.scents’ core values - eco-consciousness and togetherness. And the three of us take turns being in different positions in different circumstances!

What made us start enid.scents?

Love & Care for nature and people. enid.scents was founded in the midst of the COVID-19 pandemic when we tended to stay indoor more often and were unable to meet our friends and family due to social distancing rules and travel restrictions. Through sharing our favourite scents of nature with the use of 100% pure essential oils and only plant-based ingredients, we are passionate in bringing nature indoors and showing our love and care in a physical form, through our Bamboo Massage Candles™ and other aromatherapy products.

What struggles have we faced?

Coming fresh into our entrepreneurial roles, we have come across all sorts of start-up struggles but the biggest one is consistently meeting eco-sustainability objectives while maintaining product quality and ensuring product safety. Being an eco-conscious brand, enid.scents is devoted to contributing to ethical and sustainable consumption by offering eco-friendly aromatherapy candles and products.

The development of our Bamboo Massage Candles™ has gone through a long journey of challenges from deciding on the candle containers to sourcing ethical ingredients, ensuring essential oil safety to assuring bamboo quality, committing in user- and eco-friendly designs to pivoting our marketing strategy, handling government affairs to developing collaborative relationships (and the list can just go on and on!).

How did we get over them?

We navigate our way through challenges with perseverance, open-mindedness and teamwork. We consider failures as data points and opportunities. The collection of data guides us to the next experiments. As we all share an analytical background with mutual goals, besides learning from trial-and-errors, we also invest in professional knowledge. We studied towards international qualifications including IFA/NAHA Aromatherapist certifications, cosmetic science, operational research and statistical science, etc. Together as a strong and cohesive team, we devoted more than 1,500 research and testing hours and experimented with 700+ essential oil blend formulas for our Bamboo Massage Candles™. The development of enid.scents is about making incremental progress and improvements while persistently seeking truth, maintaining an open mindset and communicating with trust and respect.

That's our story! Thank you for your visit and enjoy browsing and shopping our Bamboo Massage Candles and other products that encourage sustainability and make an impact to our Home.